Traction Page 23

  communicating, 74–77

  eight questions, 31–77

  summary, 77

  Traction Component and, 8

  vision defined, 34

  vision statement (core focus), 46

  The Vision/Traction Organizer (V/TO). see also Vision Component

  10-year target, 52–54

  core focus, 46

  core values, 35–46

  example, 31–33

  introduced, 4

  Issues List, 70–73, 134

  marketing strategy, 55–65

  one-year plan, 68–69, 186–187

  Rocks, 70, 72, 181–182

  samples, 72–73

  sweet spot, 4

  three-year picture, 66–68

  why it works, 208

  V/TO. see The Vision/Traction Organizer (V/TO)

  vulnerability, 24

  W

  Waller, Julia, 82

  Waller, Shannon, 82

  want it (GWC), 99–102

  Wave Dispersion Technologies, Inc., 52

  Way. see also Process Component

  defined, 150–158

  introduced, 7–8

  systemize, 22

  technology and the, 157

  Weichert, Jim, 149

  Weichert, Realtors, 149

  Welch, Jack, 161

  Wickman, Floyd, 29, 31, 34, 61, 95

  Wickman Productions, 95

  Wolff, Stuart, 42–44

  Wolff Group, 42–44, 67

  wrong person, right seat, 83–84

  wrong person, wrong seat, 84

  Y

  You2 (Pritchett), 53

  Z

  ZenaComp

  10-year target, 53

  passion and niche, 51

  target market, 58

  Zimmerman, Jason, 18

  Zoup! Fresh Soup Company

  core values, 38

  measurables, 67

  *Names have been changed to protect employee confidentiality.

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